Sentencia Libertad
We created the first art gallery in a jail in Mexico created by inmates children to raise conversation about child narco recruitment.
An art project to transform the harsh reality of children who have been recruited by the Cartels and forced to commit crimes.
We ask to those minors to tell us and draw their dreams after jail, and we transformed them into pieces of art that were printed on the paper of the very same sentences of their crimes.
That way we could create an art collection that will create awareness about an important and sad reality of Mexico and also help Reinserta (an NGO that helps kids to go back into society) to raise funds to continue doing their labor.
SENTENCIA LIBERTAD
Sebastian Arrechedera
Saskia Niño de Rivera Cover
Cristian Rocha
Yosu Arangüena
Osmani Contreras
Emilio Urbiola
Gloria Estrada
Carlos Carbajal
Other Collabs
SEBASTIAN ARRECHEDERA
The founder of Rainbow Lobster. He is a Multi awarded creative director considered one of the 20 Latinamerican Creatives of the decade by Adlatina magazine. Storyteller that empowers creators to collaborate without frontiers. Web3 believer. Big fan of creativity, collaboration, activism, and humanity.
OSMANI CONROD
He is a multifaceted individual with a diverse background in the creative industry. As a partner at Humano, a production company he founded in Mexico City, he leads a team of over 30 people who are known for their fresh and innovative work, challenging the industry's giants. Alongside his role in filmmaking, he is a talented muralist, having left his mark in cities like New York, Barcelona, and Los Angeles. With more than 15 years of experience, he has worked at renowned international agencies and collaborated with esteemed brands such as Nike, Adidas, and Reebok.
REINSERTA
Reinserta is a non-profit organization, founded in 2013, that aims to have a positive impact on factors related to social violence through the development and implementation of sustainable proposals, projects, and preventive-protection models. These initiatives are specifically targeted towards girls, boys, and adolescents who, in some way, come into contact with the criminal justice system, whether as victims, in conflict with the law, or having family members deprived of liberty.
MADE
MADE, the most awarded independent agency in Mexico, was founded in February 2010 and has since stood out for its creative approach in developing impactful campaigns, not only in the realm of consumerism but also in the social sphere. They have been recognized and awarded at renowned festivals such as Cannes Lions, El Ojo de Iberoamérica, One Show, Wave Festival, Sol de Bilbao, and IAB Mixx, among others. Currently, MADE has over 120 talented professionals who have worked with prominent brands such as Grupo Stellantis, Izzi, Casa Cuervo, Heineken, Skartch, Dormimundo, Asociación de Distribuidores Stellantis, Prudential, G500, Amazon, Fiat, Quaker State, and Shell, among others.
MERCARTE
Mercarte® is a leading agency that connects brands with art to create valuable and relevant content for consumers. Founded in 2015, they merge advertising and marketing strategies with contemporary artistic expressions, supporting Mexican creators and enhancing brand value. With over 18 years of experience, Cecilia Bernal leads the agency, bringing expertise in art history and semiotics. Mercarte has successfully implemented art and culture-based communication strategies for renowned clients such as Bonafont, Mercedes Benz, Nivea, Tequila Don Julio, and Cerveza Bohemia.