We created a series to portrait tattoo masters dropping art into Web3.
This a short documentary to immerse us in the life of Luke Wessman, one of the most renowned tattoo artists in the United States who went through moments of redefinition and reinvention. A personal journey in the life of one of the most recognized tattoo artists who decide to diversify his area of influence.
Rainbow Lobster + Whisky + Tronic + True Collective
Protagonist
Luke Wessman
Brother
Brian Talbert
Manager
Aaron Finnin
L.A Speed Shop
Chris Richardson
Founder of Bike Shed
Vikki Van Someren
Directed by
Sebastian Arrechedera
Director of photography
Victor Avila
Graphic Design
Angela Forti
Edited by
Jazareth de la Cruz
Produced by
Arie Sharony
Executive producers
Aaron Finnin
Sebastian Arrechedera
The founder of Rainbow Lobster. He is a Multi awarded creative director considered one of the 20 Latinamerican Creatives of the decade by Adlatina magazine. Storyteller that empowers creators to collaborate without frontiers. Web3 believer. Big fan of creativity, collaboration, activism, and humanity.
Whisky is a production company founded in 2009 in Mexico City. Initially focused on the production of advertising commercials, the company has been working on developing original content for several years. It currently has offices in Los Angeles, Miami, Mexico City, Panama, Bogota, Quito, Caracas, Santiago, and Madrid. Since its inception until 2018, Whisky has generated over $140 million in revenue and has an average of more than 220 filming days per year.
TRONIC is an easy-to-deploy Web3 platform that offers brands customizable utilities to attach to Tokens, and for customers, a one-tap purchase-to-mint checkout with credit card and crypto - all within a user experience that can be dropped into any marketplace, website, game, or virtual world. Tronic Utilize interactive storytelling and gamification to foster deeper emotional engagement between brands and customers, reinforcing shared values and fostering ongoing engagement
True Collective is a growing syndicate of the most influential living tattoo artists, as well as their fans, collectors, and tattoo enthusiasts. They are dedicated to pushing the boundaries of the tattoo medium and fostering a thriving community within the realm of Web3. With a strong belief in challenging the status quo and embracing both physical and digital representations, True aims to lead the way in the future of tattoo art.