RAINBOW COLLECTION

WEB 3.0 Metaverse

We changed the heteronormal rules established by avatars in the metaverse during LGTBQI+ month.

In virtual worlds and video games, gender is often portrayed in a simplistic binary - either male or female. However, we wanted to bring the diverse shades and nuances of identity found in the real world, as well as the vibrant colors and letters of the LGBTQI+ community, to life in this digital realm.

To achieve this vision, Orly Anan, a queer visionary artist from Mexico City, collaborated with a global team of 3D artists to create a collection of stunning wearables that embodied the spirit of Pride. Using a variety of materials, they crafted each piece by hand before the team from

Israel, Spain, and Argentina translated them into 3D digital wearables that could be gifted to attendees of the Pride Parade in Decentraland.

Thanks to the support of Mastercard, this art was able to reach people all around the world, spreading messages of love, equality, and acceptance.

As a collective, we are on a mission to bring Latin American flavor to the virtual world of Web3, bridging the digital gap in the face of ever-increasing technological advancement.

RAINBOW COLLECTION

COLLABORATORS

SEBASTIÁN ARRACHEDERA

RAINBOW LOBSTER COLLECTION

Original idea

Sebastian Arrechedera

Rainbow Lobster + Mastercard Latinoamérica

Creative Direction and Design

Orly Anan

SVP of Partenrships

JC Sterret

Head of Special Projects

Carine Zinat

Graphic Design

Angela Forti

Orly Anan Studio Manager

Andrea Mongen

Costumes / Art

Lucila Cairo | Jesus Molina | Yolanda

Department of Masks y sculptures

Mael Fiol | Cecilia lizcano | Ana Martínez Ortiz

3D Design Creative Director

Michael Ronen

MASTERCARD TEAM & PARTNERS

Chief Marketing & Communications Officer

Raja Rajamannar

SVP, Brand Strategy, Digital and Advertising

John McDonald

EVP, Global Brand Strategy & Innovation

Cheryl Guerin

SVP, Marketing and Communications LAC

Roberto Ramírez

Vice President, Global Digital Marketing

Kerry Elsdon

VP Consumer and Experiential Marketing LAC

Luis Araujo

Director, Brand Management and Digital Marketing LAC

Marcus Carmo

Global Digital Marketing Manager

Víctor Araujo

Michael Liu (Dentsu) | Austin Randall (Admix)
Aviv Lavi (Admix)

RAINBOW LOBSTER COLLECTION SHORT FILM

Direction

Osmani & Sebastian Arrechedera

Executive Production

Gloria Estrada | Marlene Figueroa

A colaborative production by Rainbow Lobster and Humano

Director of Photography

Juan Pablo Briseño

Edition

Allan Ramírez

Associated producers

JC Sterret | Carine Zinat

Executive Production Assistant

Pablo Bang

Dancers

Harley Castellanos | Mariely Piedra
Victor Dominguez | Oara Lamadrid

1ST AD

Espíritu Collective

Allan Ramírez

Production

Alberto Molero

Production Assistant

Carlos Schneider

Assistant Camera

Iván Briseño

Camera Manager

Aldana, Gaffer | Luis Carrión | Nfts Digitals
Harley Castellanos | Mariely Piedra
Victor Dominguez | Oara Lamadrid

Edition & Post Production

Espíritu Collective

2nd Unit and still photo

Alma Collective

Carlos Vargas Alejandro Neira

Direct Sound

Orlando Luna

Wardrobe

Amir Abdó Castañón | Erendira Aponte Fernández

Locations

David Israel Cruz | Roberto Cruz

Talent Coordinator

Daniela Peña

Music

“El río fluye”
by Reuven Bransburgs, Assaf Ayalon, Artlist Original

Other Collabs

Audio Guides Of The Truth

We hacked the Vienna Museum to raise the voice of Moctezuma's Descendant.

Sentencia Libertad

We created the first art gallery in a jail in Mexico created by inmates children to raise conversation about child narco recruitment.

Scab Vendor

In a documentary film premiered at Varsaw we told the untold story of Jonathan Shaw “the great nightmare anti-hero of the new age” according to Iggy Pop.