The Lobster

OUR PRINCIPLES

Collaboration is the new black

This is a safe place for diverse freethinkers with different backgrounds.

We believe in human creativity

Therefore we inspire people to co-create and share their unique points of view.

Bold ideas make you think better

We encourage freedom of speech and promote new points of view.

Storytelling moves the world

It transcends boundaries and connects humans through shared experiences.

Craft is crucial

The devil is in the detail, that is why we produce and get our hands dirty.

How it started

The founder of this creative collective, Sebastian Arrechedera sold his advertising agency in Mexico City in 2021 to the Japanese Dentsu group. That was when he decided to move to California and create a safe place with high respect for IP and credits, to collaborate and produce decentralized projects with storytelling in the center.

SEBASTIAN ARRECHEDERA

The founder of Rainbow Lobster. He is a Multi awarded creative director considered one of the 20 Latinamerican Creatives of the decade by Adlatina magazine. Storyteller that empowers creators to collaborate without frontiers. Web3 believer. Big fan of creativity, collaboration, activism, and humanity.

OUR PRINCIPLES

How it started

SEBASTIAN ARRECHEDERA

HOW WE ARE DOING IT

TRANSMEDIA STORYTELLING